Mastering your domains

Published in Collective Hub issue 31, March 2016; edited version published online.Collective 31 cover

It’s been described as ‘THE NEW REAL ESTATE’ – savvy interweb users across the globe are SNAPPING UP the best web DOMAINS and making bank. HERE’S HOW you can get a piece of the ACTION.

For a minute or two in September 2015, an MBA student in Massachusetts by the name of Sanmay Ved was the proud owner of perhaps the most recognisable URL in the world –

Sanmay had been browsing Google’s domain registration service when he discovered the search engine’s own domain available for purchase. Just to see what would happen, he hit the ‘buy’ button and charged the US$12 fee to his credit card. To his surprise the transaction went through.

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Monster ambitions

Published in Collective Hub issue 27, November 2015.Collective_Issue27

For decades, kids around the globe have been asking, ‘Can you tell me how to get, how to get to Sesame Street?’ Indigenous entrepreneur Wayne Denning has found the directions.

For 90 seconds in the middle of episode 19, season 44 of the world’s longest running kids television show, Sesame Street, viewers were transported from the program’s iconic New York brownstone to the red desert of the Australian outback. The segment, 5 Kangaroos, starred much-loved singer (and former The Collective covergirl) Jessica Mauboy alongside several incredibly cute kids from Yipirinya State Primary School in Alice Springs, dancing away in traditional body paint while animated kangaroos bounce around the landscape.

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Sure footed

Published in Renegade Collective issue 22, June 2015.Collective_Cover_Amy_22_Med

Serial entrepreneur Tal Dehtiar doesn’t mind jumping through hoops to make products that meet the ultimate sustainability checklist.

If there’s any doubt that serial entrepreneur Tal Dehtiar belongs on the pages of Renegade Collective, consider this: he once tried to buy a Canadian football team called the Ottawa Renegades. His strategy was to sell shares on eBay, promising to refund the money if the bid wasn’t successful. “We raised a good amount of money, enough to have a call with the commissioner from the league,” he says, “until he realised that I was a nobody and really had no money, and he was trying to get off the phone as quickly as possible!”

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Daniels Langeberg

Published in Treadlie issue 16, March 2015.Treadlie 16 cover

“Alright, here we go!” Daniels Langeberg says into the iPhone camera that’s strapped to his helmet before putting it on and hitting the road. What follows is nearly four minutes of time-lapse footage of Dans ducking and weaving through mainly oncoming traffic through the streets, parks and underpasses of Hangzhou, China in his first ever alleycat race.

At 2:16 he has a collision with a white car and the time-lapse stops momentarily while he collects himself and gets back on his bike. He hits the tarmac again in another bingle at 3:10. For the second time he quickly hops back on and carries on with the race. It’s this attitude of having a go and not wasting time dwelling on setbacks that has led to the 30-year-old’s long and twisting list of achievements – a successful urban design career in Shanghai, winning several fixed gear races in China, almost becoming a travel show presenter on Chinese television, and now launching a pedicab business, EcoCaddy, in his home town of Adelaide.

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Back to the drawing board

Published in Renegade Collective issue 16, November 2014.Collective 16 cover

Despite the PLETHORA of electronic tools available to the MODERN WORKPLACE, the humble whiteboard might just be the LATEST KILLER APP.

Fresh from a trip to Berlin to attend EuViz, the European Conference for Visual Thinkers, Practitioners and Facilitators, Jessamy Gee is keen to show off her new whiteboard pens. The set of 13 multicoloured Neuland markers retails for US$46.50, but that’s a small price to pay for the primary tool of your trade. Jessamy works as a graphic facilitator, through her visual communication business, Think in Colour.

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Petra Cremming

TREADLIE-12-Cover_3-300x348Published in Treadlie Issue 12, September 2013

Petra Cremming is a garden perv. Riding around Melbourne, from her home suburb of Brunswick right over to the other side of the Yarra, gives Petra the perfect vantage point to peer over fences and check out the flowers, vegies, succulents and grapevines that populate the inner city’s front yards. It’s a professional interest as much as a personal passion – Petra has been a florist for well over a decade. For the past two years she has run her own business, Pomp and Splendour, from her backyard studio, creating whimsical arrangements for weddings, other events and local businesses, as well as collaborating with creative Melburnians on photo shoots, pop up shops and other projects. Continue reading “Petra Cremming”


treadlie-11-coverPublished in Treadlie Issue 11, June 2013

When Auckland’s Velociteers performed at Melbourne’s Bikefest earlier this year on the big blue Melbourne Bike Share bikes, it was the first time they’d all ridden the same model in a show. Usually members of the cycling dance troupe ride their own bikes – a mixture of road bikes, step throughs and fold-ups, from Giants to Raleighs to Bromptons. In synchronised cycling this can present a challenge – balancing wheel size with bike speed and rider ability is tricky business when, for example, you have eight people riding in concentric circles in two rows staggered outwards from a central axis (a move they call ‘The Spoke’, which is very popular with audiences). Continue reading “Velociteers”

San Cisco

Treadlie 10Published in Treadlie Issue 10, March 2013

“Hipsters have all the fun,” says a YouTube comment below the video clip for Perth band San Cisco’s “Golden Revolver”, in which the band mates are seen building a raft out of barrels and pallets, sailing it down a mangrove river, gleefully falling in the water when it tips over, and then finally having a picnic. It might look like it’s all fun and games, but the truth is it’s hard work being a member of San Cisco. DIY is San Cisco’s middle name – they built their own rehearsal studio in Fremantle and run their own record label, Island City Records, home to their self-titled debut album.

On top of all that, guitarist and synth player Josh Biondillo and bassist Nick Gardner also like to build bikes. Not that there’s much time left for that sort of thing. “If you can fit in an 8 hour sleep that’s pretty good, let alone building a bike,” says Nick. Continue reading “San Cisco”

Kumo Cycles

Treadlie 9Published in Treadlie Issue 9, December 2012

Kumo is a Japanese word meaning ‘cloud’. Canberra metal worker and renaissance man Keith Marshall chose it as the name for his handmade custom bike frame business, Kumo Cycles, to invoke the idea of gliding through the air, like a cloud, when you hop in the saddle.

“I’ve always had my head in the clouds, I’m always lofty with my ideas,” he says. “I like clouds as an aesthetic thing, they’re mutable and changeable and they’re always dynamic and different, and I like my frames to be like that. Also, I decided that I wanted my bikes to be light and effortless; I wanted them to integrate with the rider without you ever thinking that you’re sitting on a chunk of steel. The cloud part of the logo represents the effortless, airy, floaty ride that you get on the steel, and the lightning bolts are the tempestuous beginnings of the bike in flame and filth and heat.” Continue reading “Kumo Cycles”

Eleanor Jackson

Treadlie 8Published in Treadlie Issue 8, September 2012

Eleanor Jackson lives on Whynot Street. It’s a fitting home base for someone who says yes to so many endeavours – performance poetry, broadcasting, artistic collaborations, and of course, cycling. Originally from Melbourne, Eleanor moved to Brisbane nearly two years ago, drawn by the sun and the city’s “amazing grass roots arts scene”.

“I met this great tattoo artist in the first week that I was here, and she said Brisbane is a fabulous place to get on with what you love because you won’t be distracted by everything being exciting all at once,” says Eleanor. “She made it sound a bit cynical but over time I’ve come to realise that it actually is a great benefit to this city. Like, I’m not overwhelmed by it. I love bikes, and I love poetry, and I feel so wholehearted about those things, but I’m not worried that I have to go to the latest opening or the newest cafe or the most crazy new taquiera.” Continue reading “Eleanor Jackson”